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"YOI" means "good" in Japanese. We are clean-formula perfume brand specializing on Natural and Nontoxic-ingredient perfumes. Our perfumes are made from natural and phthalate-free fragrances. With YOI™, you have a lot of good choices including unique All-Natural perfumes which are made without alcohol and absolutely a perfect choice even for pregnancy.

Each scent tells its own story. Feel it by yourself ! YOI™ is just GOOD scent & GOOD style for men & women!